Currently a Design Manager at Etihad, I bring over 10 years of experience delivering digital experiences for some of the world’s leading brands across aviation, banking, and utilities. Prior to Etihad, I held design roles at Monzo, British Gas, Tesco Bank, Trainline, TUI and British Airways.
With over a decade of experience, I’ve led multidisciplinary design teams across major digital products, combining strategic vision with hands-on delivery. I’ve managed teams of up to six UX/UI designers, driven hiring and performance growth, and helped shape inclusive, high-impact design cultures. My leadership includes building scalable design systems that promote consistency and efficiency across platforms. Most recently at Etihad, I introduced usability research into the design workflow—embedding testing into sprint cycles to validate decisions and ensure that our designs moving forward are customer centric.
I've recently built a native app design system for Etihad from scratch.
Here you can see me demonstrating how I've utilised modes to easily switch between iOS and Android.
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For prototyping I primarily use Figma but have previously used InVision, Marvel, and ProtoPie. I've built everything from micro-interactions to end-to-end user flows, tailoring the tool to the complexity of the task. One example is a seatmap interaction prototype for Etihad, where users can explore and select seats.
In this study you can find me discussing the pros and cons of different interaction options.
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Whilst at Monzo I had the opportunity to animate their new illustration set in order to bring more moments of delight to the Monzo app. A key part of my role at Monzo was to drive growth on their Flex product, so I created a video to promote Monzo Flex using Adobe After Effects. This video was created to promote Flex to Monzo customers in the Monzo app as well to be used on social media to attract new customers.
I’ve led numerous lab-based usability tests, both moderating sessions and observing. At TUI, I secured senior buy-in for their first in-person testing, revealing key navigation issues. At British Gas, I ran monthly sessions and delivered insights that directly informed design decisions and roadmap priorities.
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I take a data-informed, results-driven approach to UX, using tools like Google Analytics and Adobe Analytics to create journey maps, uncover friction points, and measure product performance. My goal is always to improve both customer experience and business outcomes—whether that's increasing conversion, reducing drop-off, or enhancing self-serve effectiveness. By tying design decisions to measurable impact, I help ensure UX plays a strategic role in delivering real value.
I have experience running design sprints and collaborative workshops that align teams and stakeholders around problem-solving. Stakeholder management is a key strength—I believe the best way to build trust and buy-in is by involving stakeholders early and often in the design process.
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