Experience managing a team of UX and UI designers

Whilst Team Lead at British Airways I managed a team of 6 UX/UI designers across ba.com and mobile app. I assisted the UX manager in building the team and had an active role in both interviewing and hiring staff. Upon leaving BA I worked at TUI where I led a team that consisted of 4 UX/UI designers.

British Airways App Redesign

Team Lead

During my 3 years at BA I oversaw a complete redesign of both iOS and Android apps. The average customer review on the Apple App store went from 3* to 4.5* and the Android rating went from 2* to 4.5*.

Wireframe and design of BA app home screen

British Airways Sales Journey

Revenues in excess of £250m

When I joined BA in 2013 the app relied on the webview to sell flights. In a bid to increase revenue I designed the entire process of a completely native flight selling experience. All of the animation that you see, I designed using only Keynote, and the idea behind the motion choreography is to direct the users attention to the key points of information along the way.

The continue button is always placed at the bottom of the screen, allowing the user to rhythmically continue through the flow. I chose to show the sharp image of the destination initially to help build the users excitement. Blurring the image not only allows the content to become accessible, it makes the user feel that the destination is just out of reach and only becomes clear again once their flight is confirmed.

British Airways Apple Watch Launch

Lead the design for BA's Apple Watch and my designs were featured as the headline app for Apple's marketing campaigns in the UK across both TV and digital. I was lucky enough to go to Apple's Head office in Cupertino for a 2 day workshop on the Apple Watch before the watch came out. My designs were later featured in Vogue for an Apple Watch advert, allowing me to put "as seen in Vogue" on my CV!

BA Apple Watch example

Qualitative research

I have extensive experience both running the observation room and moderating customer testing. Whilst at TUI I convinced senior management to approve funding for their first ever lab user testing and we immediately discovered problems with the navigatibility of the app. Whilst at British Gas I conducted a user testing session at least once a month in our onsite lab, testing with 5-6 users each session and compiling a report of the days findings that would be used to adjust designs and influence the roadmap.

BA Apple Watch example

Quantitative research

I create journey maps using quant data from both Google Analytics and Adoble analytics to look for potential UX issues as well as to monitor the success of the products that I work on. Since working at British Gas I've saved the company an estimated £1m by improving the signposting to relevant FAQs. This estimation has been calculated by taking the average cost of a customer call and multiplying it by the traffic to the contact pages.

Running Workshops and Design Sprints

I have experience running design sprints and workshops that focus on bringing the team together with stakeholders and focusing on trying to solve a problem. Stakeholder management is a particular strength of mine and in my opinion the best way to win around a stakeholder is to try and include them in the process as early as possible.

Get in contact


Tel: 07595744166
Email: rob.bailey24@gmail.com
View my: Linkedin
Download my: CV